Director of Sales – Americas (m/f/d)
- Basler Inc. - 855 Springdale Drive, Suite 203, Exton, Pennsylvania, USA
- Mix Office & Remote Working
- Manager First Level
- Executive Middle Management
- Sales, Key Accounting
- Fulltime
Starting immediately, Full-time with 40 hours per week
Basler is an international leader and experienced expert in computer vision. We offer a broad portfolio of vision hardware and software as well as customer-specific products and solutions.
We employ more than 850 people at our headquarters in Ahrensburg, Germany, as well as other sales and development locations throughout Europe, Asia, and North America. Key factors in our more than 35-year success story include the courage to take risks, the willingness to see constant change as normal and the passion to pursue customer-oriented innovations.
Position Summary
Key Responsibilities
Leadership & Management
- Develop and direct all aspects of the organization’s sales policies, objectives, and initiatives necessary to achieve revenue and profitability goals for the region.
- Lead, mentor, and develop a diverse sales team, fostering a culture of accountability, performance, and continuous learning.
- Exemplify and inspire entrepreneurial thinking, creative problem-solving and innovation to generate sustainable growth and competitive advantage.
- Travel regularly to engage directly with sales teams and customers; motivate and coach Regional Sales Managers and sales professionals in field performance to help them reach their highest potential.
- Establish and manage a modern performance framework, including objectives, metrics/KPIs, incentive plans, and CRM-driven reporting. Provide timely feedback in a constructive manner.
- Establish and maintain a substantive presence and credibility among colleagues at headquarters in Germany.
- Organize the cadence and purpose of meetings necessary to inform and energize the sales team throughout the year.
- Manage sales operations and administration team to ensure optimal process efficiency and support necessary to achieve sales and customer service goals.
Strategy & Growth
- Serve as a core member of the global executive management team, contributing to worldwide commercial strategy and vision. Take active leadership role in significant business issues.
- Leverage market, competitor, and customer intelligence to identify and capitalize on new market segments and partnership opportunities, while ensuring alignment with corporate strategy.
- Develop and execute go-to-market strategies that integrate with marketing, product, and applications engineering teams.
- Lead and support major deals and strategic customer engagements to accelerate business impact.
- Provide relevant and timely industry, customer, and competitor information to top management for the purpose of steering business and informing investment opportunities.
Sales Operations & Enablement
- Drive CRM adoption and rigor (Salesforce.com) to ensure data accuracy and actionable insights.
- Oversee pipeline development, accurate revenue forecasting and demand planning to enable optimized lead times and inventory management.
- Establish budgetary discipline and manage operating expenses in alignment with corporate financial goals. Take responsibility for material elements within the sales domain that affect P&L including revenue, margin, expenses, and accounts receivable.
- Identify and propose sales enablement tools, technologies, and training that enhance team performance and agility.
Customer & Market Engagement
- Cultivate senior relationships with key customers to strengthen loyalty and deepen account penetration.
- Function as a senior commercial representative to customers, industry events, and strategic forums.
- Advocate for customer-centricity in all sales activities, ensuring voice-of-the-customer is embedded in decision-making.
- Collaborate with marketing and product management to align offerings with market needs and customer feedback.
Cross-Functional & Global Collaboration
- Work seamlessly with headquarters in Germany to align goals, share insights, and drive unified strategies. Advocate for regional business opportunities with supporting business case justifications.
- Communicate clearly and candidly with international colleagues, bridging time zones and cultural differences with professionalism and respect.
- Contribute to product roadmaps, pricing strategies, trade show strategy, marketing initiatives, and strategic planning.
- Participate in monthly virtual business steering meetings and occasional planning and global leadership meetings at corporate headquarters.
Qualifications & Experience
- Bachelor’s degree required; MBA or equivalent desirable.
- 10–15 years of progressive experience in sales and commercial leadership roles including 3+ years as head of sales within a technical or industrial B2B environment. Machine vision industry experience highly desirable.
- Proven ability to lead, scale, and inspire high-performing sales teams to win new business, while demonstrating and fostering the highest professional and ethical standards.
- Strong strategic acumen with deep experience in revenue planning, P&L management, and market development.
- Technically fluent, able to understand and translate complex concepts to diverse audiences.
- Experienced in working within a global organization; comfortable navigating cultural nuances and virtual collaboration across time zones.
- Exceptional interpersonal, negotiation, presentation, and communication skills with a natural executive presence. Assertive and effective in the art of persuasion with strong consultative selling skills.
- Proficient with Salesforce and modern sales enablement tools.
- Proven success as a cross-functional collaborator; a true team player with ability to influence, contribute and drive progress to the strategic direction of the company.
- Willingness to travel up to 30–40%, including within the region and occasional visits to company headquarters in Germany.
What We Offer
- Competitive compensation package includes base salary, performance-based bonus, and benefits.
- Medical and dental health insurance.
- 401(k) with company Matching Contribution of 50% on your Deferrals up to 12% of your Compensation.
- Generous PTO and company paid holidays.
- Hybrid work environment.
- Opportunities for professional development and international collaboration.
- A purpose-driven culture rooted in innovation, integrity, transparency, and mutual respect.
This is a full-time position based in our US office located in Exton, PA. We offer flexible hours and a hybrid work schedule. There is no relocation package offered with this position.
Applicants must be currently authorized to work in the United States for any employer. We are unable to sponsor or take over sponsorship of employment Visa at this time.
Your Application
Would you like to know more about us or do you have any questions? No problem! Please get in touch with Brian Zimmer via email at Brian.Zimmer@baslerweb.com.
We look forward to hearing from you!
- Brian Zimmer
- Managing Director - Subsidiary Americas
- Brian.Zimmer@baslerweb.com